I built a free tool that checks your social profile for the things that cost you clicks.
So before I asked anybody else to use it, I ran it on my own Facebook page.
My first score: 5 out of 10
Not great. But not terrible either.
Then I looked at my answers again.
The audit asks questions like "Is your About section filled in?" Mine was. So I said yes.
But it had things that were done but not up-to-date. Filled in isn't the same as right.
So I took it again, and this time I was strict with myself.
My honest score: 2 out of 10
👉 That's the one that stung.
Not the number. How many things were wrong.
That page was reviewed by someone who I thought knew what they were doing. I trusted it and stopped looking.
What was wrong
My cover said "No list." I write a newsletter. That's a list.
It had a "Learn more" button that was part of the picture. People click it, and nothing happens.
Nothing on the page mentioned my newsletter. Not the cover, not my bio, not my About section.
My links didn't point anywhere useful. A visitor who liked what they saw had nowhere to go.
My pinned post was from December 2024. It introduced me, but it didn't mention my newsletter. Done, but not up to date.
What I fixed, in about 30 minutes
Bio: "I help people over 50 learn affiliate marketing without the hype. Free lesson every Sunday."
Cover: my newsletter's name, who it's for, and a photo of Bradley and me.
Links: my newsletter first, then the free audit, then Retire & RISE.
About section: updated so it tells the same story as everything else.
And yes, I misspelled my own website while fixing it. Check every link after you save it.
One tip if you try this: when you edit your links, Facebook shows them in the reverse order from how they appear on your page. Don't let that throw you.
My score now: 6 out of 10
From 2 to 6 in half an hour.
The last four fixes take time, not editing. Posting about my main topic, pinning a post that introduces me (this one), and so on.
The question I should have asked
Not "Is it done?"
👉 "Is it done, and is it up to date?"
That one question would have caught almost everything.
Your turn
The audit is free, takes about 3 minutes, and works on your phone:
Be strict with yourself. The honest score is the useful one.
— Bob